Jimmy Fallon Campaign

Jimmy Fallon performed at Butler University in 2001. He returned to Indianapolis in 2012 to broadcast four episodes of "Late Night with Jimmy Fallon" from the Superbowl host city. This video was the beginning of a successful social media campaign that brought Fallon and his writers to campus for a performance in Clowes Memorial Hall. The campaign also resulted in an opening sequence of Late Night's live post-game broadcast featuring Butler University students and BU's lovable live mascot, Butler Blue II. I worked with a team of students to shoot the viral video from multiple camera angles and then cut it together with Final Cut Pro.


Screen shot 2012-01-18 at 3.44.51 PM

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